Casalist logo

AI-driven contact enrichment platform for real estate professionals

AI/MLData EnrichmentReal Estate Tech
Casalist UI showing contact scoring and potential leads
Casalist platform overview

Quick Facts

Role
Co-founder & CEO
Period
2023
Team
Federico Ken Kawashima, JP, Rodrigo
Status
Pivoted to grupAI in 2024

Key Metrics

Data Points
400+ per contact
Market Focus
US Real Estate Agents
Development Time
10 weeks from concept to launch

The Journey

Casalist was born during our time at Techstars Miami, focusing on helping real estate agents maximize their contact lists.

We built an AI-driven platform that could enrich contact data with over 400 data points from just a name and phone number.

Despite successful customer discovery and initial interest, we faced challenges with market conditions and user retention.

The proptech sector's downturn and lengthy sales cycles led us to pivot to grupAI.

Key Learnings

  • 💡You must be in close proximity to your customers.
  • 💡The most important factor in fundraising is traction.
  • 💡If there's an elephant in the room, address it early on: solve it, pivot away from it, or mitigate it.