Pupa logo

Property management platform for LatAm real estate

PropTechPaymentsReal Estate
Casalist UI showing contact scoring and potential leads
Casalist platform overview

Quick Facts

Role
Co-founder
Period
2023
Team
Federico Ken Kawashima, JP, Rodrigo, Daniel
Status
Pivoted to Casalist in 2023

Key Metrics

Residential Units
1,000+ active units
Pipeline
3,300+ units
Investment
$70k initial investment

The Journey

Pupa was our first venture, born from our shared experience in real estate and property management.

We spent 8 months building the product without an MVP, investing $70k from our savings.

By June 2023, we had 1,000 residential units and 3,300 more in the pipeline.

However, we discovered our solution was more of a 'vitamin' than a 'painkiller' - nice to have but not essential.

Key Learnings

  • 💡Talk to customers before building anything.
  • 💡Don't spend time and resources building a product without first building an MVP.
  • 💡Each market has its own nuances. Success in one market doesn't guarantee success in another.